Women in Real Estate

 Be A Female Home Owner

Today’s women are well-read, well-versed with taxation benefits, and more conscious of their financial habits. And hence, they are warming up to the idea of real estate as an investment asset

Over the years, we have seen more and more women breaking the shackles of the patriarchal society to scale new heights in fields including real estate. One of the biggest paradigm shifts is that the sector today is much more organized and provides equal opportunities to all. Increasingly, companies are now looking at more inclusive workplace culture. There is also an increasing number of women breaking the proverbial ‘glass ceiling’ to advance to leadership positions in the real estate industry. To empower women entrepreneurs and encourage their participation in the real estate sector, the Women’s Wing of National Consultants has also been set up.

It has empowered women and created an environment where women in the real estate sector can come together, share experiences, harness their skills, make an impact and grow. Going forward, we need to continue to focus and create a ‘policy framework’ that can attract a diverse workforce to pursue a career in real estate. Organizations need to continue to focus on Diversity, Equality, and Inclusion (DE&I) initiatives to build a more diverse, equitable, and inclusive workforce.

Women have always been an important part of the home-buying decision-making process. However, over the years, we have seen women evolve from ‘homemakers’ to ‘home-buyer’. “There has been a steady increase in the number of women joining the workforce over the past few decades. Furthermore, as the opportunities for education and employment for women increase, so does their purchasing power. And with women making their own financial decisions, the number of women buying homes is on the rise. In addition, the house gives a sense of confidence, allows you to create a personal sanctuary, and saves you the hassle of moving houses every year.

It’s only a myth that it’s the man of the house who calls the shots. During site inspection or while viewing a sample flat, the woman has a keen eye for space, utilities, amenities, proximity to key areas of interest, etc. She views it from a more holistic point of view. If you cater to the woman of the house, you cater to the whole family. And developers are also getting sensitized to that fact and constructing projects keeping the woman buyer in mind






Jyoti Jha